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  • Publisher: Dover Publications Inc
  • Edition: BC Paperback
  • Publication: 30 November 2019
  • ISBN 13/EAN: 9780486836584
  • Stock: 18 in stock
  • Size: 127x203 mm
  • Pages: 144
  • RRP: £10.99
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Crystallizing Public Opinion

£10.99

by Edward Bernays

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Book Description
Edward Bernays, famed as The Father of Public Relations, pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, he describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts. These methods formed the principles that corporations and governments have employed for the past century to influence social attitudes.
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