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  • Publisher: Search Press
  • Edition: BC Paperback
  • Publication: 03 August 2018
  • ISBN 13/EAN: 9781782215295
  • Stock: 50+
  • Size: 170x210 mm
  • Illustrations: 60
  • Pages: 256
  • RRP Price: £12.99
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Making & Marketing a Successful Art & Craft Business

£12.99

by Fiona Pullen

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Book Description

'How often do you get to learn from an expert? Well, perhaps this is the most valuable aspect of this book. Fiona has done it already. So, this isn’t some lovely classroom theory. This is an expert passing on their knowledge and expertise. Really, that’s priceless' myworldofbeads.com

 

A revised and updated edition of Craft a Creative Business, this is a must-read guide for anyone wanting to turn their hobby, craft or art skills into a successful business.

Fiona Pullen, owner of The Sewing Directory, covers every aspect of setting up a small creative business clearly and simply; giving advice on the importance of identifying markets, focusing on a USP (unique selling point), assessing the competition, making sure the price is right and setting goals. Also included are sections on product photography and videography, branding and legal matters. 

Particular emphasis is placed on online selling, with detailed information on markets, blogging, using social media and the importance of analytics and SEO (search engine optimisation). Information on offline selling is included too, with notes on selling at craft fairs, trade fairs and markets, selling through retail outlets, running courses and workshops, and featuring work in the media. Every chapter is supported by practical activities to help you apply the lessons to your business, along with insights and advice from dozens of successful business professionals including Debbie Shore, Torie Jayne and Laura Strutt. 

Table of Contents

Foreword by Abby Glassenburg and Kristin Link co-founders of the Craft Industry Alliance
Introduction
Your business and this book
Where do I start?
Self-employment and you
Is self-employment for you?
Before you begin
Getting started
Legal matters
Your business and the law
Learning the law
Taxes and accounts
Funding sources
Copyright
Insuring your craft business
Presentation
Presenting your business
Branding
Photography
Visual marketing
Social media
Using social media
Why use social media?
Providing value in your social media posts
Which platform to use?
Dos and Don’ts of social media
Setting up your social media presence
Next steps
Other useful things to know
Video
Online communities and content marketing
Blogging
Selling online
The online marketplace
Learning the ropes
Legal requirements for selling online
Setting up a website
Search engine optimization
Content and SEO strategy
Analysing your site
Online advertising
Selling offline
The offline marketplace
Why sell offline?
Selling at craft fairs
Selling through art galleries
Getting your craft products into stores
Getting featured offline
Promoting yourself offline
Networking at events
Endnotes
Index

Extra Information

Download the following worksheets that are mentioned in the book.

Goals Planner
Pricing Calculation Sheet
Social Media Planner
Competitor Review Form
Business Review Form

About the Author

About Fiona Pullen

Fiona Pullen is the founder of popular sewing website, The Sewing Directory, which allows stitchers to find their local sewing shop, sewing school or sewing groups plus free projects and tutorials.  Launched in 2010, the site rapidly grew to be one of the UK’s top sewing websites, attracting 1 million visitors a year and with a social following of over 80,000. You can find The Sewing Directory at: www.thesewingdirectory.co.uk  

As a law graduate, Fiona keenly researched all aspects of running a business to ensure the success of The Sewing Directory. She has shared her knowledge in countless magazine features and seminars.

Fiona in lives in picturesque Devon with her husband and son. When not working or writing she loves to sew; enjoying bag making, quilting and embroidery and is an avid reader.

Press

Cut & Alter

I was delighted to receive a copy of Fiona Pullenss revised edition of Making & Marketing a Successful Art & Craft Business to review. This is an updated version of Fionas first book Craft a Creative Business, that was published by Search Press in 2015, and brings it up to date on such issues as: social media, and the increase in video content; legislative and tax changes;  and updated links to valuable resources. As a longarm quilter in the creative industry, I was really interested to read this book and see what information was relevant to me.

Over the past 4 weeks Fiona has been writing for the website, click here to see the articles, and giving an overview of certain topics which are covered in much more depth in the book. The main areas it covers are Where do I start?, Legal matters, Presentation, Social media, Selling online and Selling offline. Each topic is broken down further into sections and the comprehensive index at the back means you can find what you want really easily.

The book is one that can be read from cover to cover but is also a great book to dip in and out off on the subjects that you are addressing at the time. I know how much video content is at the forefront of social media these days but know nothing about how to go about it. If I am going to take that step I want it to be worthwhile and not another drain on my time. So I jumped to the social media topic straight away. There was great advice on all the different aspects of social media and what I really liked was the real world examples that were provided and insight from other creatives in business. Also all the links I visited worked hooray!

I think a lot of us who are in the creative industry come into it in a different way than other businesses. Quite often what started as a hobby can lead into a money making venture and sometimes we dont stop and think whether it should or do a lot of business planning beforehand. The section on Is self-employment for you? is a great jumping off point for figuring out whether you really do want to take on everything that is involved with self-employment and the activities included in there could prove invaluable in making this decision.

On a totally practical note I love the size of it it was perfect to slip into my handbag and read whilst waiting for children at various activities!


Seashore Creative September 2018

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www.myworldofbeads.com

Three Reasons You Need This Book

Reason Number 1

A business manual (which is essentially what this book is) could be a very dry and boring read. But this book is not at all boring or dry. Fiona Pullen has a writing style that is fun and entertaining to read.

Plus, Search Press has done a great job with the layout. So, you dont get pages and pages of text. It is broken up with case studies, bullet points, action plans, notes etc, which make the advice easy to follow.

This is a book that you can plough through, or dip into, depending on what you need.

Reason Number 2

Practicality. It is all very well being given a theoretical guide to running a business, but its all too easy to read such a guide, then take no practical steps. So, you might as well not have bothered at all.

The second thing I love about this book is the downloads. So, once you have read a theory like how to write a business plan, you get a download to fill in. This will guide you through the steps to produce your own business plan.

Plus, the book is full of little tasks for you to carry out. If you really go through those with diligence, you cant fail in your business.

Reason Number 3

How often do you get to learn from an expert? Well, perhaps this is the most valuable aspect of this book. Fiona has done it already. So, this isnt some lovely classroom theory. This is an expert passing on their knowledge and expertise. Really, thats priceless

Click here to read Katie Dean's review in full.


The Sun - May 2018

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The Craft & Hobby Association UK

"The Craft & Hobby Association UK (CHA-UK) highly recommends Craft a Creative Business as a must read for anybody starting-up or working in the craft industry! It gives you insightful knowledge, helpful hints and tips written in an easy to read format by the incredible Fiona Pullen.


www.craftfocus.com

Craft a Creative Business is the perfect book for anyone thinking about going into business in the craft sector. Ive known Fiona Pullen for a considerable number of years, and during this time she has delivered the popular The Sewing Directory website, which has gone from strength-to-strength. She is very knowledgeable, and this book is a practical guide and will hold your hand through all the business jargon including how to get to grips with social media.


www.oakapplehaberdashery.co.uk

I received this book as a Christmas present (2015) - I read it cover to cover! It's an easy read and the little activity tasks help you to focus on different areas.

I found the sections on online selling and social media particularly helpful. I put into practice many of the suggestions, and this has resulted in a steady increase in web traffic and followers.

I regularly refer back to the book and have recommended it to friends developing creative businesses. A must for anyone with a creative business.


www.strawberryblossomsewingroom.com/

Craft a Creative Business has been my bible these last few months and my notes are extensive. I couldn't have created my website without it.

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