We are delighted to work with Sarah-Jayne Fragola one of the most influential crochet educators of her generation and a hugely popular creator within the global crafting community. With total book and product sales with Search Press exceeding 100,000 copies, Sarah-Jayne has built a trusted and recognisable brand that encourages confidence, creativity and enjoyment in crochet.
Sarah-Jayne is the creator of Bella Coco Crochet and a well-known crochet designer. She started her blog in 2011, where she shares her passion for teaching people to crochet. Since then, she has created numerous tutorials to help crocheters build their skills. Sarah-Jayne has more than 1.88 million subscribers on YouTube alone, and a huge following across @bellacococrochet social media. Her first book, You Can Crochet with Bella Coco, has sold over 50,000 copies worldwide and has been translated into five other languages. She lives in Nottingham, UK, with her husband and two daughters.
Sarah-Jayne is especially admired for her clear, supportive approach to teaching. Through her work, she has helped millions of crocheters - many of them complete beginners - take their first steps with yarn and hook, developing skills at their own pace. Her calm, reassuring style and precision in explanation have made her a go-to resource for learners seeking reliable, well-structured guidance.
You Can Crochet with Bella Coco, published in October 2022, reflects this teaching philosophy throughout. Designed to support readers from the very beginning, the book offers a carefully considered introduction to crochet fundamentals, combining step-by-step instruction with modern, approachable projects. Its success confirmed Sarah-Jayne’s ability to translate her digital teaching expertise into a highly effective print format.
In December 2024, Sarah-Jayne expanded her publishing with Search Press into new formats with Bella Coco’s Crochet Stitch Card Deck and Bella Coco’s Crochet Stitch Library. Together, these complementary products provide crocheters with a flexible, practical reference system, allowing stitches to be explored, practised and revisited with ease. The format reflects Sarah-Jayne’s knowledge of how crocheters like to learn: visually, hands-on and at their own pace.
Sarah-Jayne’s work consistently focuses on removing barriers, building confidence and making crochet feel achievable and enjoyable, regardless of prior experience. Working with Sarah-Jayne is a rewarding collaboration. She brings focus, professionalism and an unwavering commitment to supporting crafters into everything she creates, and shares our belief in publishing resources that are practical, welcoming and genuinely useful.
We are proud to support Bella Coco’s publishing journey with Search Press and look forward to continuing to develop inspiring content together for crocheters around the world.
